Living Our Love Promise

The Subaru Love Promise^® is our vision to show love and respect to all people at every interaction with Subaru.

Where We Live, Where We Give

Brightening the Local YMCA

Coppell, TX

In Dallas-Fort Worth, employees from the Subaru Dallas Business Center rolled up their sleeves to give back to a place that gives so much to their community — the local YMCA. The team painted a fresh new wall in the gym and built toys that kids and families will enjoy for years to come. It was a hands-on way to make a real difference and help keep the YMCA a welcoming, vibrant space for everyone.

Opening the Mountain to Everyone

Western U.S.

Subaru donated 247 lift tickets in partnership with POWDR Resorts to support organizations working to make snow sports more accessible for communities who have historically felt unwelcome or excluded from the outdoors and winter sports. During Subaru WinterFest, we supported local partners at the following stops: Copper Mountain Resort (She Jumps Get the Girls Out; Ski Noir’s Slide Thru Session) and Boreal Mountain (Soy Sauce Nation’s Community Ride Day during the Stir Fry Invitational). Together, these opportunities helped create space for all women — including Black, Asian American, and Latina women skiers and snowboarders to experience the joy of winter sports.

Building Tables, Building Community

Atlanta, GA

The Atlanta Zone came together to create meaningful outdoor learning spaces for local students. Through the Subaru Loves Learning initiative in partnership with AdoptAClassroom.org, the team was paired with Allgood Elementary School, where they built and delivered six custom picnic tables. From assembling precut materials to loading the finished tables onto a trailer, every step was a shared effort — resulting in spaces where students can learn, eat, and connect.

Helping Families Start Fresh at Genesis Women’s Shelter

Dallas, TX

Subaru teams came together to support the Genesis Women’s Shelter, an organization helping women and children escaping domestic violence. Sixteen volunteers spent 64 hours at the Genesis Benefit Thrift Store, sorting and organizing gently used clothing donations. Throughout March, 40 additional volunteers assembled care packages for families living at the shelter — thoughtful bundles filled with home essentials, shelf-stable foods, and comforting touches to help them settle into their new homes with dignity and warmth.

01/04

Giving Back Where We Gather

Company conferences are about more than just business. They’re a chance to support the communities that host us. From donating essential supplies to hands-on volunteer work at local organizations, we make sure every event leaves a lasting, positive impact.

National Business Conference (NBC) | Boston, MA

When the 2025 National Business Conference wrapped up, our team saw an opportunity. Instead of packing up our booths, we donated — and the impact added up to far more than furniture. NBC attendees donated $296,229 worth of furniture and décor to Harborlight Homes, a nonprofit affordable housing developer serving families, elders, and essential workers across Boston’s North Shore. One event’s end became another organization’s fresh start.

$296K

in furniture and décor donated

75+

live plants donated

National Training Conference (NTC) | Dallas, TX

At Subaru’s National Training Conference, volunteers came together to make celebrations a little brighter — creating handcrafted cards, assembling cake baking kits, and putting together party items, all donated directly to the Boys & Girls Club of Greater Dallas.

264

volunteers

celebration kits assembled

Aftersales Business Conference (ABC) | Las Vegas, NV

Giving back was built right into the agenda at the 2025 Aftersales Business Conference. Attendees assembled hygiene kits for individuals and families in need and donated them directly to local organizations.

1.2K

hygiene kit tote bags assembled to support non-profit organizations including WestCare and Share Village

Finding Loving Homes at Auto Shows Nationwide

Every year, Subaru hosts pet adoption events at auto shows across the country, giving shelter animals a chance to connect with potential adopters right on the show floor.

auto shows with pet adoption events

131

total adoptions completed

$103K

donated to local animal shelters

organizations supported

There When It Matters Most

Helping Families Rebuild with the American Red Cross

We’re proud to support the American Red Cross and its vital disaster relief efforts. Our annual contribution enables us to serve as a Platinum member of the Red Cross New Jersey Region Ready 365 Giving Program — an inspiring group of partners dedicated to ensuring that help and hope are available 365 days a year.

Team members at our Camden headquarters and Gresham, Oregon Master Distribution Center regularly support blood drives by rolling up their sleeves to donate.

blood drives

160

registered donors

155

units of blood collected

first-time blood donors

Showing Up for California

When wildfires devastated Southern California in January, Subaru and our retailers mobilized alongside our national partners to show up during a time of need.

$50K

donated to Meals on Wheels America’s Emergency Response Fund to support local providers delivering meals, wellness checks, and essential services to older adults impacted by the Los Angeles fires

$50K

donated to the ASPCA^® (American Society for the Prevention of Cruelty to Animals^®) California Wildfire Response & Preparedness Fund

$12K

raised through employee donations to benefit the American Red Cross and World Central Kitchen

Keeping Meals Moving in Texas

In response to the catastrophic flooding that struck Texas communities in July, Subaru partnered with Meals on Wheels America to set up a custom donation page for retailers to contribute directly to affected local chapters.

$14K

raised by retailers for Meals on Wheels America’s Emergency Response Fund, helping to restore meal delivery operations and replace critical kitchen equipment after flooding disrupted Meals on Wheels services in Central Texas