A large group of people in teal shirts gather in a bright, spacious room with white walls. They are seated at round tables, actively working on projects and socializing.

Making a Difference, Together

At Subaru, we see every company-sponsored conference as an opportunity to make a difference. We unite our teams not only for collaboration, but also to actively support the communities around us. By providing essential supplies and donating our time and resources, we strive to leave a lasting, positive impact wherever we gather.

Living Our Love Promise Across the U.S.

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Central Region Organization Meeting

Chicago, Illinois

  • 750 patient dialysis kits to Northwestern Medicine Living Well Cancer Resources
  • 750 health care worker kits to Northwestern Medicine Living Well Cancer Resources
  • 75 no-sew blankets to Project Linus
  • Employee involvement: 119 employees, 236 hours

Eastern Region Organization Meeting

Norfolk, Virginia

  • 1,200 veteran care kits to VA Medical Center Hampton VAMC
  • Employee involvement: 113 employees, 174 hours

Western Region Organization Meeting

Denver, Colorado

  • 140 pet adoption kits to Friends of Foothills Adoption Center
  • Employee involvement: 45 employees, 45 hours

National Training Conference (NTC)

San Diego, California

  • 150 infant and new mother kits for military families
  • 38 no-sew blankets for infants
  • 150 kits for veterans transitioning into civilian life
  • 100 STEM education kits for students
  • Three organizations supported: Support the Enlisted Project (STEP), zero8hundred, Armed Services YMCA
  • Employee involvement: 406 employees, 406 hours

National Business Conference (NBC)

Las Vegas, Nevada

  • 75,000 sq. ft. of carpet donated to WestCare Nevada
  • $230,947 of furniture, decor, and soft goods to WestCare Nevada
  • 300+ live plants to WestCare Nevada
  • $10,000 cash donation to WestCare Nevada
  • Employee involvement: 32 employees, 247.5 hours
Two smiling men in blue

Support for Hurricane Relief Efforts

In response to Hurricanes Helene and Milton, Subaru and our retailers worked with national partners to aid in recovery programs for communities across the Southeastern U.S.

68 Subaru retailers across the region launched a $400,000 match campaign to support the hurricane relief efforts of Feeding America®. Thanks to the generosity of retailers and their communities, an additional $18,427 was raised, bringing the total donation to over $418,427.

Subaru donated $100,000 to the Meals on Wheels America® Emergency Response Fund to ensure that seniors continue to receive home-delivered meals and critical resources.

Subaru contributed $50,000 to The American Society for the Prevention of Cruelty to Animals® (ASPCA®) to provide temporary shelter for animals displaced by the storms.

For every $1 donated by Subaru of America employees, the Subaru of America Foundation contributed $2, up to a total of $20,000, which was split equally between American Red Cross and World Central Kitchen.

A large group of people stand in a brightly lit room, joyfully raising their hands. Behind them, banners display charity achievements and community images.

Subaru Ambassadors: Spreading Love through Giving Back

Subaru Ambassadors are passionate owners who dedicate their time and energy to giving back, living out our Love Promise in their communities. In 2024, our Ambassadors volunteered hundreds of thousands of hours and hosted 4,661 events in their local communities, making a meaningful impact while sharing their love of Subaru.

Volunteer Highlights

48 Hrs of Tristate logo. Subaru Enthusiasts Drive for Charity. 23rd Annual Drive for 2024.

48 Hours of Tristate Annual Charity Drive

Subaru Ambassadors raised $130,000 for the Make-A-Wish Foundation®, driving from Subaru of America Headquarters in Camden, NJ, to Subaru of Indiana Automotive in Lafayette, IN.

Community Cleanups

Ambassadors collected a whopping 31,567 pounds of trash during cleanups throughout the year. This is about the equivalent of 486 golden retrievers—like our lovable Barkleys!

Stuff-A-Solterra Event

A team of Subaru Ambassadors joined their local retailer, Hawk Subaru, in Plainfield, IL, and collected more than 5,500 plastic bags to be transformed into sleeping pads for individuals experiencing homelessness.