Governance and Compliance
Subaru is dedicated to maintaining the highest ethical standards and integrity throughout its governance and corporate culture, reflecting an ongoing commitment to being a good corporate citizen to our employees, retailers, and customers.
Data Security and Privacy
Subaru takes a proactive approach to maintaining data security and privacy. We continually enhance our security practices by rigorously testing systems, implementing new training initiatives, and taking proactive steps to eliminate vulnerabilities. To keep customers informed, we provide resources such as owner information kits and vehicle window stickers.
Our privacy practices exceed the requirements set by law, and we ensure that all customers have access to the rights regarding their data. Subaru is also dedicated to meeting or exceeding the automotive industry’s Customer Privacy Protection Principles for Vehicle Technologies and Services. We regularly review our data collection practices to ensure they remain aligned with these standards.
Accessibility
We are committed to ensuring that all digital content is accessible to every user. To achieve this, Subaru requires all employees complete training on digital accessibility as part of their onboarding process. Additionally, Customer Advocacy employees undergo refresher training whenever new ADA compliance regulations are introduced. Subaru has also implemented a robust customer support process to address any accessibility concerns. We hold ourselves and our third-party partners accountable for achieving WCAG 2.2 level A and AA compliance, ensuring accessibility standards are effectively met.
Subaru established an ADA Digital Accessibility Team in 2023 that continues to work closely with the ADA Working Group to ensure equal access to digital platforms. This team helps integrate accessibility practices into our operations and ensures we adhere to ADA regulations and promotes an accessibility-focused culture within Subaru.
Enterprise Risk Management
Subaru is committed to proactively managing risks that may impact our employees and customers. We take necessary steps to prepare for potential emergencies and reduce the damage when risks materialize.
Subaru Opportunity Annual Review
The Subaru Opportunity Annual Review (SOAR) is our enterprise-wide risk management process that identifies, prioritizes, and manages strategic opportunities and risks. SOAR fosters collaboration across departments to address emerging risks, mitigate their impact, and improve overall performance. This initiative promotes communication across teams, ensuring we manage risks and opportunities effectively, without working in isolation.
Customs Trade Partnership Against Terrorism
Subaru works diligently to ensure accurate declarations for all parts and vehicles imported into the U.S. Subaru’s participation in the U.S. Customs and Border Protection’s Customs Trade Partnership Against Terrorism program strengthens our international supply chain security.
95%+ accuracy rate in import volumes as a Trusted Trader, enhancing supply chain security and benefiting both retailers and customers
Commitment to Compliance
At Subaru, we are deeply committed to maintaining a culture of accountability and integrity. Our comprehensive, companywide compliance program is designed to promote ethical conduct at every level of the organization. We encourage employees to report concerns through a variety of channels, whether by speaking with a manager, Human Resources, or the Legal Department, or by using our anonymous third-party reporting system, available via email, phone, or an online portal. These tools help foster an open environment where employees feel supported in speaking up.
In 2024, we launched our updated Code of Conduct: Living the Love Promise. This Code reflects Subaru’s core ethical values and, together with our detailed Corporate Policies, offers practical guidance for navigating challenging situations, making responsible decisions, and raising concerns when something doesn’t seem right. Upholding the Love Promise is a shared responsibility.
To support this commitment, Subaru is implementing companywide compliance training. This training ensures that all employees understand the expectations outlined in the Code and the importance of acting with integrity and in accordance with both legal and ethical standards.
Compliance Oversight
Subaru’s Compliance Committee is responsible for overseeing our compliance program. Chaired by the President and COO, the Committee includes leaders from Human Resources, the Legal Department, and each of the President’s direct reports — all of whom are accountable for compliance within their respective departments. This structure reinforces Subaru’s long-standing dedication to ethical business practices.