A group of Subaru employees, holding up the heart symbol and wearing purple T. shirts

Subaru Loves Learning®

Subaru of America, Inc. (Subaru) believes that all students deserve an equal and fair opportunity at a quality education. Through our partnerships, donations, and volunteer efforts, Subaru retailers have supported more than 470,000 students in need.


Millions of students across the country lack the supplies and learning materials to be successful in the classroom. To make a difference in the lives of students, we are partnering with AdoptAClassroom.org, and for the last three years have been their largest corporate sponsor. 

A group of kids look up and a teacher is showing a card that states ' Subaru and Retailers
Adopted My Classroom'.

During the month of August, Subaru retailers adopted classrooms and provided teachers with flexible funding to purchase school supplies and resources needed to help their students thrive in the classroom. Through our partnership with AdoptAClassroom.org, we supported 504,994 students in 6,214 classrooms in 2023. Our retailers also donated 4,272 supply kits in 2023, totaling 8,557 kits gifted to classrooms in the U.S. over the past two years. A total of 459 retailers adopted the same schools in 2023 as they did the prior year, strengthening relationships and making an even deeper impact in their communities. See our Camden Love Promise Activities section for more information on our work with AdoptAClassroom.org.


students supported


classrooms supported


supply kits donated by retailers

Subaru University

Subaru University (Subaru-U) seeks to prepare our next generation of leaders for future careers at Subaru and the automobile industry. This involves supporting secondary and post-secondary automotive technology education programs across the U.S. The program is free and invites schools from all communities to apply.

Subaru-U serves more secondary schools than any other automaker. In 2023, we partnered with 486 secondary and post-secondary schools and trained 3,942 students in our program. Additionally, Subaru retailers sponsored 115 interns. This year, Subaru expects that 156 students will become full-time technicians at Subaru retailers. Our secondary school programs have successfully placed 83% of participating students with local businesses.

3,942 students

trained in our Subaru-U program


of participating students successfully placed with local businesses.

115 interns

sponsored by Subaru retailers

American Association for the Advancement of Science and Nurturing a Love for Science

Subaru recognizes that investing in science, technology, engineering, and mathematics (STEM) is critical for the future of humanity. As part of our love of learning, we are supporting the American Association for the Advancement of Science (AAAS) through a library offering online services to kindergarten through eighth grade students on science-based topics in English and Spanish.

Our partnership with AAAS helps us celebrate science, writing, and illustration that can inspire children and young adults’ interest in STEM. We also recognize the most outstanding pieces of literature through the AAAS/Subaru Prize for Excellence in Science Books. Awardees included books on topics covering nature’s lifecycles, a guide to the science of your digestion, a celebration of fungi, and a look at the effect of an asteroid.

The AAAS/Subaru Prize for Excellence in Science Books has now honored 72 books and more than 100 authors and illustrators since 2005. Through this partnership, Subaru has donated 369,393 science books to schools across the U.S.