Customer Commitment
The point of sale is just the beginning of our relationship with customers. From personalized follow-up appointments and charitable gift programs to award-winning retailer training and streamlined service experiences, we’re committed to showing up for our customers at every turn.
Subaru Love-Encore
Subaru Love-Encore is a complimentary follow-up delivery appointment designed exclusively for new Subaru owners, offering a personalized session with a dedicated delivery specialist to explore their vehicle’s features and make it truly their own.
As a thank you for completing a Subaru-Encore appointment, we have partnered with Gifts for Good to offer new owners a donation of their choice to causes worldwide — turning a simple thank you into meaningful impact.
649K
gallons of water saved through sustainable practices
479K
hours of care given to rescue animals in need
49K
rides to treatment for cancer patients
1,085
hours of mental health coaching to at-risk youth
957
days of schooling for children in Honduras
$19.5K
to aid in the Los Angeles Fire Relief Fund
A Network Built on H.E.A.R.T
Love Promise University
Love Promise University® (LPU) is the foundation of how Subaru retailers bring the H.E.A.R.T. philosophy to life: Honesty, Empathy, Appreciation, Respect, and Trust.
Through LPU, retailers develop the skills and mindset needed to create meaningful connections with customers, turning every interaction into an opportunity to demonstrate what it truly means to be More Than a Car Company®.
293
total active Love Promise University Retailers
694
Love Promise Champions
Celebrating Excellence: W&L Subaru Named 2025 Retailer of the Year
Out of more than 640 Subaru retailers nationwide, W&L Subaru in Northumberland, PA, has earned the highest honor a Subaru retailer can receive — the 2025 Love Promise Retailer of the Year — by making exceptional service and genuine community support the heart of everything they do.
Subaru Love Promise® Stories
Every month, Subaru recognizes the most inspiring stories from hundreds of retailers across the country who go above and beyond to support the Love Promise Community Commitment. These stories shine a light on the real, everyday impact happening at the local level, from coast to coast.
Jayven’s Main Event – A Night of Courage, Community, and Pure Joy
Sunset Hills Subaru | Sunset Hills, MO
At Sunset Hills Subaru, we believe that love has the power to lift hearts, bring hope, and change lives. On one extraordinary night, that love came alive in the form of cheers, laughter, and pure joy — for one brave little boy named Jayven “Ju Ju” Holmes.
Eight-year-old Jayven is a fighter in every sense of the word. Living with sickle cell disease means hospital visits, pain, and days that don’t always feel like those of other kids his age. But on this special evening, the world stopped for Jayven — and the spotlight was his.
Unaware of what awaited him, Jayven arrived by limousine to find wrestlers from NWA World League Wrestling ready to treat him like one of their own. As the music played and the crowd roared “Ju Ju! Ju Ju!” he climbed into the ring, grinning from ear to ear. His parents, Ashley and John, watched with tears in their eyes. “He’s not like a regular kid, we have to be careful with him,” his dad shared. “It’s great just to get out and enjoy all this.” For the Subaru team, it was all worth it. “That smile… I’ll remember it forever,” said Robert Smith from Sunset Hills Subaru.
And just when the night couldn’t get any bigger, the final surprise landed: “Ju Ju, you’re going to Disney World!” The room erupted and Jayven declared it “the best fun I ever had.” Through the Subaru Love Promise and in partnership with Make-A-Wish, this is exactly what showing up for your community looks like.
Fairfield Subaru Steps Up for Injured Vacaville Police K9 “Murph”
Fairfield Subaru | Fairfield, CA
On January 15, 2025, K9 Murph was injured in the line of duty while bravely apprehending an armed suspect. His actions that day played a critical role in keeping both officers and community members safe.
In the days that followed, Fairfield Subaru reached out immediately, donating $4,000 to assist with Murph’s emergency medical care and recovery, ensuring he got the treatment he needed to heal and return to his happy, energetic self.
What made this gesture so meaningful was the genuine care behind it. Fairfield Subaru’s staff showed deep concern, shared Murph’s story, and stood behind the Police department during a difficult moment, reflecting exactly what true community partnership looks like. From all of us at the Vacaville Police Department, thank you, Fairfield Subaru, for showing love to one of our own.
How Our Wagner Subaru Family Made Halloween Unforgettable for Christopher
Wagner Subaru | Fairborn, OH
This year, my son Christopher was going to miss trick-or-treat due to surgery, and after a lifelong battle with pulmonary issues, the thought of him missing out on something so simple broke my heart.
When I mentioned it at work, my Wagner Subaru family stepped up in the biggest way, organizing a surprise trunk-or-treat just for him at the dealership. Employees from technicians to management showed up, decorated their cars, dressed up, and even held a dog costume contest knowing how obsessed Christopher is with animals.
When local businesses and nonprofit partners heard about our mission to make his Halloween unforgettable, they jumped in too, turning the whole thing into a true community celebration filled with love, laughter, and kindness.
Streamlining Your Service Experience
Digital Multipoint Inspections
Our digital lane tool for multipoint inspections is now active across an expanding network of retailers, replacing paper forms with digital forms that capture the vehicle’s condition and any recommended repairs to identify service needs faster, and get customers back on the road sooner.
3.9M
digital multipoint inspections completed in 2025
Earning Your Trust
2025 Subaru Brand and Product Awards
Our commitment to quality, safety, and customer satisfaction continues to earn recognition from the industry’s most respected voices. The awards we received reflect what our customers already know — that a Subaru is built to last, designed to protect, and backed by retailers who genuinely care.
Customer Satisfaction
American Customer Satisfaction Index (ACSI)
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company’s performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC
- #1 Brand for Safety (6 years in a row)
- #1 Brand for Product Quality (5 years in a row)
- #1 Brand for Loyalty (2 years in a row)
- #1 Brand for Customer Satisfaction (2 years in a row)
- #1 Brand for Dependability (2 years in a row)
S&P Global
Based on S&P Global Mobility U.S. loyalty analysis for the 2025 award year, Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for the 2025 award year (October 2024-September 2025).
- Highest Overall Loyalty to Dealer
Industry & Vehicle Recognition
U.S. News & World Report
View U.S. News Best Car at cars.usnews.com.
- 2025 Subaru Forester named Best New SUV for Teens $35,000 – $40,000
Consumer Reports
Consumer Reports does not endorse products or services.
- 2025 Best Overall Brand
- 2025 Most Reliable Brand