Our Customer Commitment
2024 Subaru Brand and Product Awards
Our dedication to delivering exceptional vehicles and customer service is reflected in the numerous awards we earned in 2024. From our continued leadership in safety to our top rankings in customer satisfaction, these awards reinforce our unwavering commitment to providing our customers with the highest quality, reliability, and driving experience.
Safety Leadership
2024 TOP SAFETY PICK+ Winners
- 2024 Subaru Ascent (TSP+ for four consecutive years)
- 2024 Subaru Solterra
2024 TOP SAFETY PICK Winners
- 2024 Subaru Impreza (TSP for 17 consecutive years)
- 2024 Subaru Outback (TSP for 16 consecutive years)
- 2024 Subaru WRX
The 2024 Subaru Forester also excelled in the updated Insurance Institute for Highway Safety (IIHS) vehicle-to-vehicle front crash prevention test, earning the highest possible rating of “Good,” and was the only vehicle among the 10 small SUVs tested to do so (as of 4/25/24).
Customer Satisfaction
American Customer Satisfaction Index (ACSI)
Subaru was ranked No. 1 overall in the 2024 ACSI Study.*
- #1 Brand for Vehicle Safety (5 years in a row)
- #1 Brand for Product Quality (4 years in a row)
- #1 Brand for Overall Product and Service Quality (2 years in a row)
- #1 Brand for Perceived Value (2 years in a row)
- #1 Brand for Dependability
- #1 Brand for Driving Performance
*Tied with one other automaker in the mass-market segment.
J.D. Power 2024 Customer Satisfaction Index (CSI) Study
- Subaru ranked #3 in the Mass Market segment, placing in the top spots for every category including Service Advisor, Service Facility, Service Quality, and Vehicle Pick-Up.
Industry & Vehicle Recognition
Consumer Reports
- Subaru was named the 2024 Best Mainstream Automotive Brand for the second year in a row.
Disclaimer: Consumer Reports does not endorse products or services.
2024 Axios Harris Poll 100 Reputation Rankings
- Subaru ranked #15 out of 100, continuing to be one of the top automakers with an impressive reputation across the nation.
Car and Driver Editors’ Choice List
- 2024 Subaru BRZ – Affordable Sports Car
- 2024 Subaru Crosstrek – Compact SUV
- 2024 Subaru Outback – Station Wagon
Autotrader’s Best New Cars of 2024
The 2024 Subaru Crosstrek was named a Best New Car by Autotrader.
- The Subaru Crosstrek was named a Best New Car of 2024 from Autotrader.
For more information, visit Autotrader.com. Autotrader is a registered trademark and used with permission.
2024 U.S. News & World Report Best Cars for Teens
- Best New SUV for Teens $35k to $40k: 2024 Subaru Outback
- Best New Car for Teens $30k to $35k: 2024 Subaru Legacy
- Best Used Small SUV for Teens: 2020 Subaru Crosstrek Hybrid
2024 Insurance Institute for Highway Safety (IIHS) and Consumer Reports Teen Driver Vehicle Recommendation List
- New Vehicles: 2024 Subaru Ascent, 2024 Subaru Impreza, 2024 Subaru Outback
- Used Vehicles: Best Choice: Subaru Legacy (2019), Subaru Forester (2021 or newer)
- Used Vehicles: Good Choice: Subaru Impreza (2019-2020), Subaru Legacy (2017-2018)
2024 Newsweek Auto Awards
- Crosstrek and Impreza: Best for First-Time New Car Buyers
- Crosstrek and Forester: Best for New Parents
Consumer Reports Best Overall Driving Experience
- Subaru was ranked among the top three brands for overall driving experience, scoring 84 points.
Elevating Customer Experience
Love Promise University®
Love Promise University® (LPU) is more than just a training program. It’s a cornerstone of how we live our H.E.A.R.T. philosophy: Honesty, Empathy, Appreciation, Respect, and Trust. These guiding principles are woven into the fabric of everything we do, empowering our retailers to create extraordinary customer experiences.
393 retailers partnered with LPU
9,825 customer-facing team members have received training
550 retailer Love Promise champions
Celebrating Excellence:
Five Star Subaru of Grapevine Named 2024 Retailer of the Year
As the proud recipient of the 2024 Subaru Love Promise Retailer of the Year award, Five Star Subaru of Grapevine exemplifies the heart of the Love Promise. This retailer has gone above and beyond in creating a culture of empathy, respect, and trust in every customer interaction, leaving a lasting impact on the Dallas-Fort Worth community.
See how Five Star Subaru of Grapevine makes a difference in people’s lives:
We’re here today because of Love Promise. Subaru was and is the only company that could have done and could do what they’ve done with their Love Promise. We are so fortunate to be a part of an industry that touches so many lives. It is a privilege and a responsibility to make a difference. We’re never going to achieve perfection, but it doesn’t mean that we can’t strive to be exceptional.”
Sam Pack, Owner of Five Star Subaru of Grapevine
Subaru Love Promise® Story Spotlight
At Classic Subaru in Atlanta, the Love Promise means making dreams come true. Partnering with Make-A-Wish Georgia, the retailer helped grant wish kid Logan’s dream trip to Alaska and gave him an unforgettable send-off.
Diagnosed with leukemia at age ten, Logan found comfort in fishing during treatment and dreamed of going on an Alaskan adventure. After completing his final round of chemo, Classic Subaru threw him a fishing-themed send-off party, complete with games, treats, and travel gear. Soon after, Logan and his family set off from Atlanta to Alaska, where he fished and went on a wildlife sightseeing tour.
Learn more about inspiring stories from retailers across the country
4 million digital multipoint inspections completed and significant reductions in paper waste
Digital Service Technology
Time and convenience are essential when it comes to vehicle servicing. That’s why we’re constantly working to enhance the customer experience at our retailers, making every step of the process easier and more efficient.
One key way we’ve streamlined service is by enrolling 268 retailers in our lane tool for multipoint inspections. This tool simplifies the check-in process, makes identifying service needs quicker, and even captures exterior vehicle photos for accuracy and efficiency. In 2024, we went a step further, opting for digital walkarounds over traditional multipoint inspection forms. This shift not only improves the speed and accuracy of our inspections but has also helped us save paper.
We also re-launched our pick-up and delivery service in 2024, giving customers the convenience of having their vehicles picked up from home or office for servicing. Retailers can offer valet appointments, loaner cars, or drop off rental vehicles, ensuring a hassle-free experience for customers.
Subaru Ambassadors
At Subaru, we are inspired by our Subaru Ambassadors, whose dedication and passion make a difference in their communities. These owners come together to support meaningful causes, demonstrating their commitment to the Subaru Love Promise.
In 2024:
4,661 events participated in by Ambassadors in their local communities
708 Ambassadors donated and volunteered their time
