Helping others is at the heart of a strong community, which is why Subaru and our retailers believe in supporting individuals and families in urgent need. Through our Subaru Loves to Help® initiatives, we partner with national and local nonprofits to provide essential resources and aid to those facing hardship.
Bringing Comfort with Operation Warm
Subaru is proud to be the largest automotive supporter of Operation Warm®, a national nonprofit that connects children with the resources they need to thrive. In 2024, 630 Subaru retailers participated in the Subaru Loves to Help program, donating brand-new coats, shoes, and socks to individuals experiencing homelessness or other urgent need situations. Through this partnership, and other historical Subaru Loves to Help efforts, Subaru and our retailers have helped over 750,000 children and adults in urgent need.
Our 2024 Impact
More than 150,000 children received brand-new necessities like coats, shoes, and socks through donation events hosted by Subaru retailers at local shelters and support agencies
$10,000 donated to Operation Warm by attendees at Subaru WinterFest, our concert and mountain lifestyle tour
For too many children, going without a coat, shoes, or even socks can mean the difference between going to school, participating in activities, and feeling confident in themselves. By pairing our own commitment to be ‘More Than a Car Company,’ with Operation Warm’s mission of being ‘More Than a Coat’ we’re providing children in urgent need with the opportunity to select and own the brand-new necessities they deserve.”
Alan Bethke Senior Vice President – Marketing, Subaru of America, Inc.
Hometown Commitment
70 Subaru volunteer employees provided brand-new coats, shoes, and socks to 100+ families in our hometown of Camden, logging 173 volunteer hours in just one day.