Volunteers in Subaru Loves to Help T-shirts holing up a heart hands next to a car.

Subaru Loves to Help®

Subaru of America, Inc. (Subaru) has committed to support organizations that align with our vision of spreading love and hope to communities in need.

Fire Department Vehicle Donations

Subaru believes in helping our first responders and those who keep our communities and colleagues safe. This year, we provided 74 pre-production vehicles to fire departments across the U.S. for lifesaving extraction training.

In 2023, Subaru donated dozens of vehicles to the North American Vehicle Rescue Association (NAVRA) for their three-day rescue workshop session and competition. NAVRA provides education and training for firefighters, first responders, paramedics, nurses, physicians, manufacturers, and other emergency groups. The vehicles Subaru donated went a long way in supporting NAVRA’s workshop and offered a second life to pre-production cars that would have otherwise been crushed.

The workshop took place from May 24 to 26 at Subaru Park, providing a unique opportunity for local first responders to get involved and learn skills critical to patient rescue in vehicle accidents. Forty trainees from six fire departments in Chester, PA, Scranton, PA, Philadelphia, PA, and Delaware attended the event. Additionally, members of the public and local community stopped by Subaru Park to view the trainings and learn about how emergency workers practice the lifesaving skills they use in their incredibly important jobs.

See more in the Camden Commitment section.

Blanket and Sock Donation

Subaru supports those who are experiencing homelessness and is committed to expanding our impact to help even more communities in need of support. In 2023, Subaru retailers donated 407,500 pairs of socks to 615 organizations across the country as part of our commitment to be More Than a Car Company®.

Feeding America

Subaru is a partner of Feeding America and has made meals available at 199 food banks nationally. Through this partnership, Subaru and its retailers have helped donate 150 million meals.

Subaru Share the Love® Garden

A passionate group of Subaru employees worked with the Neighborhood Collaborative Community Gardens, a local nonprofit in Camden, to plant and harvest the Subaru Share the Love® Garden. In 2023, the Garden produced 663 pounds of produce to donate to Cathedral Kitchen. Over the garden’s 16-year lifespan, Subaru has donated more than 8,200 pounds of produce to local families in need.

A group of people gardening.

Subaru Ambassadors

Subaru Ambassadors are owners who dedicate their time and energy to support their communities through activities and community volunteering to further our Love Promise® commitment.

In 2023, Subaru Ambassadors volunteered hundreds of thousands of hours of their time to make an impact while spreading their love of Subaru. Each month, Ambassadors gathered to support one of our Love Promise pillars, but they also got creative with the development of their own events.

For example, a group of Subaru Ambassadors started an event called the Great New England Toy Run in collaboration with the Derry New Hampshire Police Department and collected 1,388 toys to donate to Toys for Tots. And in February, a Subaru Ambassador started her own sock drive to collect and drop off more than 300 pairs of socks at the SNE Booth at Subaru WinterFest in Killington, Vermont.

2023 Impacts:

33.85 tons

of trash collected by Ambassadors during cleanups. This is about the equivalent of 5 elephants!


Ambassadors planned events in their local communities.


Ambassadors and their family members purchased a new Subaru.


Ambassadors donated supplies to their local communities.

Gear for Good

The Gear for Good initiative provides sports supplies and soccer equipment to those who need it most in the Philadelphia region. In 2023, Subaru retailers donated more than 1,000 items to Gear for Good, equaling $8,185 worth of equipment. Philadelphia Union fans also donated equipment such as soccer balls, cleats, goalie gloves, goals, shin guards, socks, and shorts.

Check out the Philadelphia Union website to learn more about Gear for Good and participating retailers.

A supply of soccer balls and a soccer net in the Philadelphia Union park.