Diversity, Equity, Inclusion, and Belonging

At Subaru, we want our employees to feel seen, heard, valued, celebrated, and understood for their individuality and unique perspectives. From the moment a team member joins us to the day they retire — and every career stage in between — we want their experience to feel meaningful and uniquely Subaru.

Our people-first strategy guides everything: our workplace culture, the benefits we offer, the way we approach employee wellbeing, and how we hold ourselves accountable through compliance. Because when our people thrive, everything else follows.

Building an Inclusive Culture

Leveling Up Our Approach

In 2025, we expanded our focus beyond traditional diversity, equity, inclusion, and belonging (DEIB) initiatives to create a more holistic employee experience. We invested in our team with more staffing and resources dedicated to culture and inclusion to better support the work that matters most: building connection, fostering belonging, and creating an environment where our people can thrive.

Newsweek’s Greatest Workplaces 2025

Subaru of America earned a trio of recognitions in Newsweek’s Greatest Workplaces 2025 lists, landing spots for Mental Well-Being, Gen Z Professionals, and Manufacturing — the latter a nod to Subaru of Indiana Automotive (SIA), where approximately 50% of all Subaru vehicles sold in the U.S. are assembled. The rankings reflect Subaru’s ongoing commitment to building a workplace where employees feel supported, valued, and empowered at every stage of their journey, excelling in areas like belonging, sustainability, work-life balance, and career progression — qualities that resonate across generations and keep Subaru’s culture as strong on the inside as its reputation is on the outside.

Empowering Employees Through Learning

Learning and education are essential to fostering an inclusive workplace because they help employees build awareness, empathy, and the skills needed to support one another across differences.

In 2025, we continued our partnership with TED@Work to curate TED Talks focused on allyship in everyday workplace moments, and expanded that effort through Under the Hood, our in-house platform featuring stories from employees about their lived experiences.

Together, these resources help our people learn from wider perspectives and from one another — strengthening a culture where everyone feels seen, valued, and supported.

Inclusive Learning with TED@Work

Over the last few years, TED@Work has collaborated with Subaru to integrate powerful culture-shaping TED Talks into the learning ecosystem, empowering employees to drive brave conversations about inclusion, well-being, and mutual understanding. Participation is voluntary and open to all.

892

total TED@Work program participants

536

unique learners

84%

course completion (70% is a strong benchmark)

Amplifying Employee Voices

Under the Hood (UTH) is our internal storytelling platform where we explore diverse perspectives and celebrate the unique experiences that shape our Subaru team.

In 2025, a two-part series brought together members of our executive leadership team, who shared their personal leadership journeys and the work they’re doing to build a culture of empathy and belonging, revealing what it truly means to lead with honesty, empathy, appreciation, respect, and trust.

UTH also expanded to explore new topics in a bite-sized format, giving employees even more ways to learn from one another’s lived experiences.

Subaru Women’s Health Summit

Inspired by our Love Promise and people-first commitment, Subaru launched the first event in its Health Summit Series in September 2025. The event brought employees together for meaningful conversations on family planning and maternity care, weight management and nutrition, and mid-life health, helping create a more informed, supportive, and health-conscious workplace.

Leading with Inclusivity

Inclusive leadership starts at the top, and our executives continue to model what it means to lead with curiosity, empathy, and intention.

Executive Diversity Council

Through our Executive Diversity Council, senior leaders meet quarterly to explore how Subaru can strengthen inclusion and the role they play in shaping that culture. Participation is voluntary, and we’re proud to have 100% engagement from our executive team.

Beyond Council meetings, executives take part in panels, mentoring, and storytelling sessions, sharing their own lived experiences to build deeper connections with employees and strengthen their ability to lead diverse teams. Because when leadership leads by example, a culture of belonging follows at every level.

Driving Inclusion Forward

Our commitment to inclusion doesn’t stop at our front door. We’ve taken thoughtful steps to extend inclusive practices and perspectives to our retailers, their teams, and the customers who interact with our brand every day, because we believe everyone who interacts with Subaru should feel welcomed, respected, and comfortable being themselves.

Aftersales Business Conference

Ashley Estes, Associate Director of Diversity, Equity, Inclusion & Belonging (DEIB), and Amy Strawbridge, Director – Retail Operations Training, Sales Training, presented on the growing influence and buying power of women in the aftersales market, giving retailers practical insights to better understand and support women’s needs and expectations in the service space.

National Business Conference

Subaru Human Resources hosted a booth rooted in a simple but powerful idea: healthy, supported teams create better customer experiences. The conversation highlighted the direct link between a strong workplace culture and the quality of care customers receive.

01/04

“True inclusion isn’t about numbers on a report, it’s about voices being heard in a room.”

Robert Font, VP, Digital Customer Experience & Marketing Analytics

Regional Spotlight on DEIB

Aurora Distribution Center

Our Aurora, Colorado, Regional Distribution Center team led initiatives supporting Trans Lifeline, Build Jake’s Place, 50 Shades of Purple Against Bullying, and Food Bank of the Rockies, along with Pride celebrations, hygiene kit assembly, and monthly trail cleanups. Participation in DEIB and Love Promise initiatives in Aurora doubled compared to 2024.

Dallas Business Center

Employees organized events celebrating diverse communities and supporting those in need. During Women’s History Month in March, the team assembled care packages and worked shifts at Genesis Women’s Shelter’s (GWS) Benefit Thrift Store. In observance of Juneteenth, employees visited the African American Museum of Dallas, and the team also celebrated National Coming Out Day with pride cookies and Subaru merchandise.