Our Vision for Diversity, Equity, Inclusion, and Belonging
Guided by our Love Promise, we strive to create a workplace where every member of our Subaru team feels safe, seen, and celebrated for their individuality. Being part of the Subaru team isn’t just about having a seat at the table — it’s about knowing your voice matters and that you’re genuinely valued. We encourage bravery and authenticity, fostering a space where love and respect are at the heart of every interaction. This commitment to diversity, equity, inclusion, and belonging (DEIB) is core to our culture and plays an essential role in making us uniquely Subaru.
Driving DEIB Strategy
In 2024, our Diversity Council continued efforts to ensure that our DEIB strategy is deeply embedded in Subaru’s culture and operations. The council, comprised of members of the executive leadership team, convenes regularly to share updates, explore new opportunities, and address challenges.
Each council member plays an active role in integrating DEIB into our corporate values. By championing DEIB within their respective teams, they help drive meaningful and lasting change.
Engaging Employees Through Learning
To foster open dialogue and growth, we continued our partnership with TED@Work to provide employees with engaging resources that encourage authentic conversations on key topics related to equal opportunity, anti-discrimination, and inclusion. Each member of our leadership team volunteered to lead a TED@Work talk, showcasing their commitment to creating an inclusive workplace.
Through these ongoing learning opportunities, we empower our team members to deepen their understanding and actively contribute to building an environment where everyone is respected and has equal opportunities to thrive. Participation is voluntary, and all employees have access to the TED@Work platform.
1,047 unique Subaru employee learners
75% of the company engaged voluntarily
3,425 course completions
53 minutes viewed per learner on average
3.27 courses per learner on average
Celebrating Diverse Voices Through Storytelling
Under the Hood is our storytelling platform where we explore diverse perspectives and celebrate the unique experiences that shape our Subaru team.
Featured Episode: Multigenerational Perspectives
This year, we highlighted the experiences of employees from different generations and the value of diverse perspectives in the workplace.
With any given position, I think you should look at the individual and what that individual can bring to that role. You need to look at the individual skillsets that everybody has and the best fit.”
Katie Samuel Sales Operations Under the Hood Episode
Promoting Pay Transparency & Equity
At Subaru, we believe in a fair and transparent approach to compensation. Our market-leading total compensation packages — including base pay and bonuses — are designed with equity and fairness in mind.
To uphold these principles, we categorize each position into grade levels and openly share the corresponding salary ranges. Our methodology is rooted in diverse salary survey data from both the general market and the automotive industry, ensuring accuracy and fairness.
Uniting Retailers for Change
The Heartfelt Summit brings together a diverse group of Subaru retailers for an impactful, informative, and inspiring event. This year’s summit focused on addressing the unique challenges women face in the automotive industry as both employees and as customers. Through insightful discussions, shared experiences, and actionable takeaways, we explored ways to create more equitable workplaces and improve the retail experience for women.
Partnering with Diverse Vendors
We’re proud to partner with Eurest, who connects us with diverse vendors like Country Carts and Foodworks to support local businesses and foster community connections. Country Carts curates a selection of local goods for our employees to browse and purchase each week, and Subaru donates the small vendor fee they collect to local charities and businesses in Camden. Our partnership with Foodworks has also allowed us to showcase diverse local and regional restaurants — 67% of which are minority or women-owned — generating over $60,000 in revenue in 2024 for businesses in Camden, Philadelphia, and North Jersey.
Empowering Future Automotive Leaders with Scholarships
In partnership with Rainbow PUSH, we established the Subaru University Scholarship for Automotive Excellence at Camden County College in 2020, providing aspiring automotive professionals with the resources they need to succeed. In 2024, the scholarship supported 13 students.
Beyond financial assistance, Subaru enhances scholarship recipients’ career journeys by inviting them to connect with our retailers for optional mentorship and hands-on training, creating pathways to full-time employment and long-term success in the industry.
Building Connection and Belonging with PFLAG
Over the last 10 years, our collaboration with PFLAG National helps foster a more inclusive world by ensuring that LGBTQ+ individuals and their loved ones feel welcomed, supported, and accepted. To further this mission, we provide an opportunity for Subaru employees to engage with PFLAG through voluntary sessions, providing education on allyship and how to be a strong advocate for the LGBTQ+ community.
Our relationship with PFLAG has helped us foster and educate a strong network of allies here at Subaru. The Learning and Inclusion classes create a safe space for Subaru employees to learn how to be more active allies to their LGBTQ+ loved ones. With these classes, employees have found community to unpack common concerns and discuss helpful ally behaviors, especially for those who want to advocate for their own family.”
Out + Ally ERG Leadership
Our five Employee Resource Groups (ERGs) are led by passionate employees who create meaningful opportunities to connect, learn, and grow, enhancing workplace culture. Participation is voluntary and all ERGs are open to all employees.
Read more about how our ERGs supported our workplace initiatives in 2024