A group of Subaru employees, holding up the heart symbol and wearing blue T. shirts.

Our Community

The Subaru Love Promise® reflects how we show love and respect to all people in the communities where we live, work, and play. Our retailers and customers have worked together to identify these five pillars as focus areas: Subaru Loves to Help®, Subaru Loves the Earth®, Subaru Loves to Care®, Subaru Loves Learning®, and Subaru Loves Pets®. Follow each page below to learn about how these pillars guide our journey to be More Than a Car Company®.

Love Promise Volunteering Impact

Volunteering in our community is a key part of how we live out our Love Promise. In 2023, Subaru of America, Inc. (Subaru) employees volunteered 15,064 hours of their time to support those in need with over 69% of our employees participating in volunteer events. This level of commitment and community engagement is what makes Subaru More Than a Car Company®.

Below is the total number of hours Subaru employees spent volunteering with organizations aligned to our Love Promise pillars in 2023.


Volunteer Hours


Loves to Help


Loves the Earth


Loves to Care


Loves Learning


Loves Pets



Subaru Share the Love Event®

Our commitment to the Subaru Love Promise is highlighted through the annual Share the Love® Event. We have pledged to donate $250 for every new Subaru vehicle purchased or leased at participating retailers during the event. Visit the Subaru Share the Love® Event to learn more about the national charities supported, and the 832 hometown charities that benefited in 2023.

A person seated, wearing a Subaru share the love event T. shirt, writing in a card.
A Subaru staff wearing the Subaru Loves to Help T. shirt, assisting a child wear their shoes.

Camden: Our Hometown Commitment

We are proud to call Camden, New Jersey, our hometown. Subaru has partnered with the city of Camden for more than three decades and has impacted the community through employee engagement, skills-based volunteering, and Subaru of America Foundation, Inc. grants.

Recognition for Who We Are

Forbes Best Brand for Social Impact

Subaru was recognized by Forbes as the #1 automotive brand for social impact.

Civic 50

Subaru was recognized on this list of the 50 most community-minded U.S. companies for the third consecutive year.

Human Rights Campaign Corporate Equality Index

Subaru was recognized for its continuous support of LGBTQ+ employees through fair workplace policies, practices, and benefits.

Axios Corporate Reputation Rankings

Subaru ranked 16th on the 2023 Axios Harris Poll of the top 100 reputable corporate brands in the U.S.

FutureCast TrailBlazer Award

Subaru received the inaugural FutureCast TrailBlazer Award for the heartwarming commercial “A Beautiful Silence,” highlighting the strong connection between our customers and their vehicles and emphasizing the emotional significance of expanding access to the outdoors for all.

National Parks Conservation Award

Subaru was honored by the National Parks Conservation Association (NPCA) with the Centennial Leadership Award for our ongoing commitment and support for the national parks.