2025 Impact at a Glance
Every number on this page represents a promise kept. Driven by our commitment to being More Than a Car Company®, 2025 was a year defined by meaningful action across every part of our business.
From the vehicles we build that bring people home safe, to the communities we invest in, to the planet we work every day to protect, the Subaru Love Promise® continues to set the standard. It shapes how we show up for people at every touchpoint, guiding every decision we make in our alignment of Honesty, Empathy, Appreciation, Respect, and Trust — H.E.A.R.T.
Our Customers
Our customers deserve the best at every touchpoint, and our Love Promise Customer Commitment holds us to exactly that standard:
#1
Customer Satisfaction among Mass Market SUV & Car Owners
For J.D. Power 2025 U.S. award information, visit jdpower.com/awards
#1
Best Overall Brand by Consumer Reports
Consumer Reports does not endorse products or services
#1
Automotive brand for social impact by Forbes
© 2025 Forbes Media, LLC. All rights reserved. Used under license
4
IIHS Top Safety Pick Awards for the 2025 Solterra, 2025 Ascent, and the 2025 and 2026 Forester
Our Communities
Through volunteerism, donations, and critical partnerships, Subaru and our retailers show up for the communities we call home in meaningful, lasting ways:
15K
hours given back to communities by Subaru employees
208
causes supported across the U.S.
Love Promise Partnership in Action
139K+
children received coats, shoes, and socks through Operation Warm® events nationwide
100K
regionally appropriate trees planted and distributed across the country in partnership with the Arbor Day Foundation®
$1M+
donated to the Blood Cancer United Urgent Need Pediatric & Young Adult Program
192K
students supported for the 2025–2026 school year through our partnership with AdoptAClassroom.org®
$3.1M
in grant funding, administered by the ASPCA®, distributed to animal welfare organizations
839
hometown charities supported by retailers nationwide through the Subaru Share the Love® Event
Environmental Action
Subaru’s commitment to the environment goes beyond the factory floor — it runs through every decision we make, from production to operations to the road ahead:
500
barrels of oil saved annually by using polybags made of 100% recycled post-industrial waste when shipping Subaru-branded clothing and apparel
24K
pounds of paper securely recycled through Shred-It programs
Employee Engagement
A great company starts from within. Subaru continues to invest in the growth, well-being, and development of our team members at every stage of their journey:
3
recognitions in Newsweek’s Greatest Workplaces 2025 lists — Mental Wellbeing, Gen Z Professionals, and Manufacturing
1.2K+
employees involved in Subaru’s Employee Resource Groups — BLENDS, Evolve, Out + Ally, SARGE, and Subaru Women’s Network
