2024 Impact at a Glance
Fueled by the Subaru commitment to being More Than a Car Company®, we demonstrated our drive to deliver quality products, uplift our team members and communities, and make the world a better place. The Subaru Love Promise® inspires our every action, guiding us to show love and respect to all people at each interaction with Subaru.
Customer Safety
Customers are our North Star, steering Subaru’s focus on quality and innovation. In 2024, we reinforced our leadership in creating safe, accessible driving experiences:
100% of 2024 model year vehicles sold in the U.S. equipped with EyeSight® Driver Assist Technology, standardizing advanced safety features across our lineup
321,737 customers supported with MySubaru Connected Services, including Automatic Collision Notification, SOS Emergency Assistance, Enhanced Roadside Assistance, and Stolen Vehicle Recovery
Ranked No. 1 brand overall* in the 2024 American Customer Satisfaction Index (ACSI) based on customer opinions of their Subaru ownership experience across categories including vehicle safety, product quality, perceived value, dependability, and more
*Tied with one other automaker in the mass-market segment.
Community Support
Guided by the Subaru Love Promise, we give back to our communities. In 2024, Subaru and our retailers shared love through hands-on service, donations, and partnerships:
15,590 total volunteer hours logged by Subaru employees to support local community initiatives
$31.7 million raised for national and hometown charities in 2024 through the Subaru Share the Love® Event, bringing the total to $319.8 million since 2008
$1,502,047 donated to Camden-based organizations, reinforcing our commitment to our local Love Promise and the community we call home
Love Promise Partnerships in Action
More than 150,000 children received new coats, shoes, and socks through retailer participation in Operation Warm® events
Largest corporate tree distribution program in the U.S. established through partnership with the Arbor Day Foundation®
More than 51,000 cancer patients supported with blankets and care kits in collaboration with The Leukemia and Lymphoma Society®
More than 262,000 students supported through our partnership with AdoptAClassroom.org®
Over 3.2 million in grants funded by retailers and distributed by the ASPCA® to local animal shelters nationwide
Environmental Action
Caring for the Earth is core to who we are. By embracing eco-friendly practices across our production and operations, we made strides to protect our planet for future generations.
970,000 pounds of recycled content used in floor mats alone, marking a continued push for sustainable manufacturing
51 million pounds of vehicle parts remanufactured, contributing to 155,000 metric tons of CO₂ saved
4.3 tons of food waste diverted from landfills through sustainable waste management practices at our Camden headquarters
Employee Engagement
Our people are the heart of Subaru. We continued to invest in the growth and well-being of our team by fostering a culture of learning, inclusion, and support:
162 mentors and mentees matched through our Ignite Mentoring Program, creating our largest cohort ever
30% of team members voluntarily participated in Employee Resource Groups (ERGs) designed to build camaraderie and promote allyship
1,236 employees activated LinkedIn Learning seats for ongoing skill development, completing a total of 4,377 hours
Aligning with Global Sustainability Goals
We evaluate our progress in the context of the United Nations Sustainable Development Goals (UNSDGs), which inspire action for humanity and the planet. Below are the UNSDGS where Subaru can make the greatest impact, demonstrating our Love Promise to drive positive change in the world.
