A group of Subaru employees, holding up the heart symbol and wearing blue T. shirts.

The Subaru Share the Love® Event

16 Years of Impact

For 16 years, the annual Subaru Share the Love Event has highlighted our commitment to be More Than a Car Company®. Subaru of America, Inc. (Subaru) has made a commitment to donate $250 for every new Subaru vehicle purchased or leased at participating retailers during the event. These customers can choose between one of four national charities or their retailer hometown charities to receive the donation.

Our 2023 Highlights

$31.6 million

raised overall for charities nationwide

$288 million

donated to charities across the country over the last 16 years

$24 million

donated to local organizations by Subaru and its retailers

$3 million

raised by 527 retailers donating $5 per qualifying service visit to local charities

We brought together more than 450 Subaru volunteers at our headquarters to support a range of nonprofits through the 2023 Share the Love kick-off volunteer event. This event supported the Food Bank of South Jersey, Hopeworks, Girls Inc. of Greater Philadelphia, and Camden County Habitat for Humanity. See the Our Community section of this report for further information on Subaru volunteering.

Below is more information on our National Share the Love nonprofit partners.


Subaru is the largest corporate donor to the American Society for the Prevention of Cruelty to Animals® (ASPCA).

Subaru is a close partner and ally of the ASPCA, which over the last 150 years has provided lifesaving protection and care to animals in need. ASPCA has helped rescue animals from abuse and neglect, introduced and reinforced more humane legislation, and has supported animal shelters nationwide. The Subaru Share the Love® Event has supported 118,000 animals cumulatively across the U.S. through our partnership with the ASPCA.

A young adult woman squats and caresses a dog.


Subaru is the largest automotive donor to Make-A-Wish® and helped grant 3,600 children life-changing wishes in 2023.

A girl in a ' Make a Wish' T. shirt with a guitar.

Research shows that children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. At Subaru, we believe in the power of transforming the lives of everyone, especially children, and have partnered with Make-A-Wish® to help kids and their families strive for better days in the future. The impact of just one wish has the power to transform the lives of so many people, and with support from the Subaru Share the Love® Event, Make-A-Wish has granted 3,600 life-changing wishes to children facing critical illness.

Meals on Wheels America®

Subaru is the largest automotive donor to Meals on Wheels and is proud to have donated and delivered more than 4.3 million meals to seniors across America.

Meals on Wheels provides leadership to local, community-based programs dedicated to fighting hunger and isolation among our nation’s homebound seniors. With support from the Subaru Share the Love® Event, we conducted a meal packaging event at the Los Angeles Auto Show that benefited local Meals on Wheels programs in the Los Angeles area. In 2023, a total of 1,200 meals were packed by attendees at the auto show, to be distributed by the Meals on Wheels programs to seniors across Los Angeles.

A young adult donates food to an elderly man through Meals on Wheels program.

Subaru was recognized as the winner of the 2023 Driving Force Award for being an exceptional Meals on Wheels partner committed to impacting the lives of homebound seniors through millions of delivered meals. We have partnered with Meals on Wheels for over 16 years.

National Park Foundation

A adult carrying a child on their shoulders with a backpack on their back.

Subaru is the largest corporate donor to the National Park Foundation (NPF) and has provided critical funding to programs and projects that help protect America’s more than 400 national parks sites. We have also helped national parks recycle or compost 26 million pounds of waste through the Don’t Feed the Landfills initiative, which we’re supporting to better educate visitors about the amount of waste in our national parks and how they can help.

Subaru is helping more people create lifelong relationships with the outdoors through the NPF Outdoor Exploration and ParkVentures grants, including communities that have been historically excluded from the parks. In 2023, Subaru and the NPF ParkVentures program supported several organizations who are aiming to connect more people to meaningful experiences in national parks across the U.S. Additionally, Subaru hosted dozens of attendees from the Black People Who Hike’s leadership team in Moab, Utah, to create a memorable experience in nearby national parks, including Arches and Canyonlands.

See Subaru Loves the Earth to learn more about our sustainability work in our national parks.