More Than a Car Company
At Subaru, we feel it is our corporate responsibility to make the world a better place. We believe in being More Than a Car Company® and empowering all members of our family to fuel their own positive impact. Our efforts reach from local neighborhoods to national non-profit partners, helping us support communities near and far.
Message from Our President & COO and Chairman & CEO
At Subaru, we are driven by a powerful commitment to being More Than a Car Company. This commitment inspires us to live the Subaru Love Promise® each day, ensuring that love and respect are felt by all — our communities, our employees, and our customers — at every interaction with Subaru. In our 2024 Corporate Impact Report, we invite you on our journey to not only make quality vehicles, but also make the world a better place.
Our H.E.A.R.T. pillars of Honesty, Empathy, Appreciation, Respect, and Trust form the foundation of our culture and our pledge to customers. These values define how we treat our customers, as well as how we support our people and engage with the communities where we live and work. They guide us in every interaction and fuel our focus on customer safety, workplace well-being, and community partnership.
This report highlights Subaru’s recent initiatives to reduce our environmental impact, foster a supportive workplace, and actively support national and local organizations that enable richer, fuller lives. It takes collective effort to make such meaningful progress.
Thank you to our retailers, Subaru team members, and community partners who make it possible. We are proud of the work we’ve accomplished together.
As we continue this journey, we are motivated by what we’ve achieved and excited for the impact we have yet to make.
Yoichi Hori Chairman and CEO Subaru of America, Inc.
Jeff Walters President and COO Subaru of America, Inc.
Subaru and Our Family
The Subaru of America, Inc. (Subaru) team includes 1,500 colleagues throughout our U.S. headquarters, field offices, training facilities, regional distribution centers, and ports. Together with associates at our sister facility, Subaru of Indiana Automotive (SIA), and our retailers nationwide, we live the Subaru Love Promise to show love and respect to everyone while supporting our community and customers across the country.
Subaru Corporate Map
Subaru of America Locations
- Regional Distribution Centers
- Subaru Service Training Centers
- Business Operation Offices
Subaru of America Ports
Subaru of America U.S.-based headquarters in Camden, NJ 1,500 employees
Subaru of Indiana Automotive U.S.-based manufacturing facility in Lafayette, IN 6,500 employees
Subaru Corporation Japan-based parent company to Subaru of America 37,693 employees
640+ Subaru Retailers Network of retailers nationwide 40,000 retailer employees
Regional Distribution Centers Distribution offices across the U.S. 229 employees
Subaru Service Training Centers Training centers around the U.S. 35 employees
Subaru of America Ports Sites across the U.S. 27 employees
Our Parent Company: Subaru Corporation
Headquartered in Tokyo, Japan, our parent company Subaru Corporation (SBR) inspires our commitment to grow sustainably and help address global social issues. In 2024, SBR made progress toward the goal of “Delivering Happiness to All” and promoted social contribution activities with retailers focusing on four fields — activity in the community, environment, road traffic safety, and sports and culture.
Subaru Corporation Highlights and Achievements
SBR regularly conducts cleanup activities in districts where its offices and plants are located, including twice-monthly cleanups outside the Gunma Main Plant and large-scale cleanups at the Yajima and Oizumi Plants before long holidays. In June 2024, 267 employees participated in picking up trash around the Utsunomiya Plant during its annual “Cleanup Campaign.”
Since 2018, SBR has been working on the SUBARU Forest Project, promoting biodiversity conservation through tree planting and forest management work with Bifuka Town in Hokkaido, Gunma Prefecture, and Utsunomiya City in Tochigi Prefecture. These activities embody SBR’s commitment to coexistence with nature.
To support children orphaned by traffic accidents, SBR donates books, unused household items, and other items to a charity bazaar run by the nonprofit Association to Support Children Orphaned in Traffic Accidents. In 2024, SBR sites collectively donated 405 items.
SBR track and field team members, along with a staff member, coached around 40 local elementary school children in a “How to Run Faster” class, hosted by the Oizumi Town Sports Culture Promotion Foundation at the Subaru Sports Park in Oizumi Town. Additionally, players from SBR’s baseball team served as instructors for the Gunma Prefectural High School Baseball Skills Training Course, offering guidance on pitching, batting, and fielding.
Together with SUBARU retail dealerships, SBR participates in the Cherishing Every Life Project, focused on expanding the circle of Resonance and Coexistence through societal contributions. Alongside customers and local communities, SBR supports people and initiatives dedicated to the protection of human life and natural life, aiming to protect and connect life to a future full of happiness.
Our Sister Company: Subaru of Indiana Automotive
Subaru of Indiana Automotive is the home of North American Subaru production, where popular models including the Ascent, Outback, Legacy, and Crosstrek (Sport, Limited models) are made. An industry leader in sustainability, SIA became the first U.S. auto plant to earn International Organization for Standardization (ISO) 14001 Certification in 1998 and zero-landfill status in 2004, and it is the only U.S. auto plant designated a backyard wildlife habitat by the National Wildlife Federation.
Subaru of Indiana Automotive Highlights & Achievements
The company earned ISO 45001 certification for health and safety. This became its fourth ISO certification, following ISO 9001 for quality, ISO 14001 for environmental, and ISO 50001 for energy.
Versiti Blood Center recognized SIA and its associates for being the largest corporate donor of blood in Indiana over more than three decades. The manufacturing facility annually hosts two blood drives.
SIA hosted a 24-hour endurance bicycling competition on its two-mile oval test track to benefit the local Court Appointed Special Advocates (CASA) for Kids Fund. An annual event since 2011, the competition has raised more than $1.3 million.
The SIA Foundation invests in local organizations that support Indiana communities and has given over $3 million to nonprofit projects across the state since its founding in 1997. In 2024, the SIA Foundation donated nearly $300,000 to 34 organizations throughout Indiana.
Our Retailers
Our passionate network of retailers across the U.S. is at the heart of our relationship with customers, providing service with integrity and compassion. Subaru retailers do more than sell vehicles — they build lifelong relationships with customers and give back to their hometowns. Through every interaction, our retailers demonstrate what makes Subaru More Than a Car Company and why they are More Than a Car Dealer.
We consider it our responsibility and our privilege to make a difference in people’s lives, so being recognized as the Subaru Love Promise Retailer of the Year is an honor that we hold close to our hearts.”
Tony Hooman
General Manager of Five Star Subaru of Grapevine
Our Hometown
Subaru of America is proudly headquartered in Camden, New Jersey. We are passionate about investing in the greater Camden community and showing love to our neighbors through volunteerism and partnerships with local nonprofits. The Subaru of America Foundation provides grants to support organizations working in the City of Camden to increase employment and improve the environment for residents.
