Compassion and support can transform the lives of people facing critical illness. Subaru and our retailers show our compassion by donating to organizations like Blood Cancer United® (formerly The Leukemia & Lymphoma Society).
Bringing Comfort and Hope with Blood Cancer United
When families face a blood cancer diagnosis, they need support, comfort, and hope. Through our partnership with Blood Cancer United, Subaru and our retailers have delivered exactly that to patients across the country.
Retailers provided warm blankets, heartfelt messages of hope, and care packages to patients undergoing treatment. Beyond these moments of comfort, they also supported the Blood Cancer United Urgent Need Program, helping families receive financial assistance to cover non-medical expenses, such as transportation, lodging, and meals during treatment.
$1M+
donated to the Blood Cancer United Urgent Need Program
2.1K
families received financial aid
57K
blankets donated
10K
patient care kits distributed
5K
patient resources sent
$100K
in online donations matched in June
“I can’t even begin to explain how much your program has assisted me through this difficult and financial burden. My phone was going to get cut off this month. This has helped me with financial things like gas or extra food insurance things for my children for school. I am so, so appreciative.”
2025 Subaru Loves to Care Blood Cancer United Urgent Need Program recipient
Pedaling for a Cause at America’s Most Beautiful Bike Race
Subaru supported America’s Most Beautiful Bike Race, an annual cycling event in Lake Tahoe that raises funds for blood cancer research. We matched $50,000 in fundraising dollars to amplify riders’ efforts and sent appreciation gifts to the volunteer physicians who provided medical support throughout the event. To extend comfort to patients beyond race day, we also donated blankets, patient care kits, and messages of hope to hospitals along the route.
Climbing for a Cure
Subaru of America showed up for Blood Cancer United’s Big Climb events, launching $25,000 fundraising match campaigns at walks in San Francisco, Philadelphia, and New York. In the Philadelphia area, volunteers took it a step further, heading out to Subaru Park to support the event firsthand and bringing along a wrapped car for attendees to sign.
Light The Night
Subaru employees, retailers, and their families walked alongside the Blood Cancer United community at Light the Night events in Colorado, New Jersey, Utah, and California.
114
total volunteers
$67K
in donations raised
Kicking Cancer with the Union
In September, Subaru joined the Philadelphia Union to support Kicking Cancer Night and the Kicking Cancer Carnival at Union Yards. Across both events, we donated blankets and care kits, provided tickets to host families at a Philadelphia Union home game, and tabled at the Carnival to distribute care kits and blankets directly to Fearless43 families — the Philadelphia Union’s initiative dedicated to supporting children with cancer.
Hometown Commitment
Camden’s healthcare workers show up for our community every day. Through donations of blankets, patient care kits, and appreciation gifts, Subaru showed up for them by providing comfort for patients and recognition for the medical professionals who care for them.
50
blankets donated to Camden Coalition
50
patient care kits donated to Camden Coalition
1K
hospital worker appreciation kits donated to Cooper University Hospital
176
volunteer hours assembling kits
Supporting Camden Through the Cooper Foundation
For the fourth consecutive year, Subaru donated $30,000 to The Cooper Foundation, helping eliminate barriers to care for Camden’s most vulnerable patients. The funds power two programs: a Durable Medical Equipment program providing essential health tools like blood pressure monitors, scales, and glucometers directly to patients, and a transportation fund ensuring reliable rides to and from medical appointments.
850+
pieces of Durable Medical Equipment donated
565
rides to medical appointments provided
513
uninsured and underinsured Camden City residents served
“Subaru’s investment is helping remove barriers to care and strengthen the health of our community. We are proud to partner in this important work.”
The Cooper Foundation