Subaru Loves the Earth®

Aligns with:

Subaru believes in protecting and preserving nature so that everyone can live in safe and healthy communities. We’re committed to reducing waste, protecting natural resources, and preserving our natural spaces through our partnerships and initiatives.

We advanced our goal to electrify 100% of our vehicles by the first half of the 2030s. We received a Certificate of Reforestation from PrintReleaf for offsetting 3,330,119 standard pages of paper consumption by reforesting over 400 trees. We also helped plant one million trees through the Forester Reforestation program with the National Forest Foundation in response to wildfires.

Community Initiatives

National Park Partnership

Subaru generously supports the work of the National Park Foundation to preserve and protect our national parks for future generations. With our vehicles’ popularity among adventure enthusiasts, we have a responsibility to protect the natural wonder of the natural, cultural, and historical treasures within our national parks. Subaru zero-landfill expertise is helping sustain the national parks for years to come including supporting comprehensive waste reduction efforts at Yosemite, Grand Teton, Denali, Big Bend, and Grand Canyon National Parks.

22.4+ Million Pounds Of Waste Diverted

from landfills for recycling and composting at Denali, Grand Teton, and Yosemite National Parks since 2015.

That’s equivalent to

607 Fully Loaded, Large Dump Trucks Diverted

Our commitment to supporting America’s national parks includes support for the National Park Foundation’s Outdoor Exploration, Parks of the Future, and Resilience and Sustainability initiatives. For more information on our partnerships, please see the National Parks Zero Landfill Initiative website.

National Forest Foundation

In response to the devastating wildfires that struck our North-Pacific National Forests, Subaru and its retailers partnered with the National Forest Foundation to replant a combined one million trees in California, Idaho, Oregon, and Washington.

Subaru Park Zero Landfill

Subaru Park, home of the Philadelphia Union, is Major League Soccer’s first zero landfill stadium. Yearly, Subaru Park diverts 357,480 pounds of waste from landfills and recycles half of the waste generated by fans. To extend our commitment to love the Earth, we created the Subaru Park Garden for Good.

70 Subaru
Team Members

volunteered in 2022
to plant, till, and grow

1,993 pounds

of produce for local food banks
Their efforts provided

7,972 servings

of fruits and vegetables to families in need in Chester, Pennsylvania

Eco-Friendly Retailers

The Subaru Eco-Friendly program was launched 12 years ago and has now certified more than one-third of our retailers. The Eco-Friendly Certification recognizes retailers for meeting specific requirements for energy efficiency, water conservation, recycling, waste management, and efforts in environmental community involvement. These efforts include use of light-emitting diode (LED) bulbs and solar panels, rainwater harvest, and water recycling.

Subaru retailers collected used cabin air filters and plastic film from service areas for recycling. These projects move Subaru further along in aligning with its strategic low-carbon goals. Eco-Friendly Subaru retailers live out the Love Promise by getting involved in their community through tree planting, river cleanups, trail building, trail cleanups, and sponsorship of green education programs. We are excited to continue evolving this program and allowing our retailers to continue demonstrating their efforts to be More Than a Car Dealer.


Our partnership with TerraCycle has allowed us to divert over eight million pieces of hard-to-recycle trash from landfills. TerraCycle aims to recycle the unrecyclable by transforming trash into useful and durable goods. As TerraCycle’s largest automotive partner, this partnership is an innovative approach to responsible corporate waste reduction.  

We also utilized TerraCycle for our April 2022 New Jersey Pine Barrens Cleanup. This was a two-day service adventure where Subaru Ambassadors worked to restore the New Jersey forests and recycle 812 pounds of waste. 

Sustainable Subaru Gear

In partnership with Staples Corporate, we offer eco-friendly Subaru-branded clothing and products for people and pets. This line of merchandise has been hand selected to include brands that embrace the Subaru Love Promise and practice zero-waste operations.

In 2022, Staples Promotional products partnered with EcoVadis

a sustainability rating agency, and achieved Silver status. They are the first and only in their industry to pursue this to do their part to help the planet, be a leader in sustainability in their industry, and better serve like-minded, valuable clients such as Subaru.

Subaru Gear has nearly doubled the number of eco products offered

Within the past two years and the list keeps growing.

Subaru Gear is continuing to live out the promise it made in 2021 to reduce carbon emissions from production by 2030. Actions on this commitment for 2022 include:

Manufacturing apparel polybags that use

100% Recycled Post-Industrial Waste

Used to manufacture apparel poly bags to save about 500 barrels of oil annually.

100% Recyclable Boxes

made from recycled post-consumer waste that are used to ship orders.

98.8% Of All Waste Materials Recycled

by our decoration and distribution operations. The remainder is incinerated for energy.

9.5 Million+ Gallons

of water saved

37,000 Kilos of CO2

of CO2 reduced

6,517 Pounds

of plastic recycled with our sustainable tri-blend T-shirts from AllMade®.

Pennsylvania Horticulture Society Partnership

To support our partner, the Pennsylvania Horticultural Society (PHS), Subaru participated in the Philadelphia Flower Show. In 2022, we marked our 22nd year of involvement in the program.

During the event, we offered show visitors the opportunity to join Tu Bloom, the botanical artist to the Grammy Awards, to learn how to plant a pot of flowers they could take home with them. We had the Subaru Solterra available for guests to see and welcomed back a couple who got engaged at the 2021 event. The couple asked if they could be married at the event, and within an hour, we had cleaned up the plant potting area for a very moving afternoon wedding. There wasn’t a dry eye in the house.

Additionally, in October 2022, Subaru partnered with PCH’s Public Landscapes Team to landscape our National Service Training Center. The landscape design mimics the natural meadow theme of our headquarters grounds, rich with ornamental grasses and perennials that will bloom through multiple seasons while supporting wildlife with its biodiversity.

Forest Stewardship Council

We’ve committed to use Forest Stewardship Council certified paper when possible, with the goal of rolling this out on all forms of printing we do for our projects. This certification helps ensure the sustainable management of our forests, including ensuring that carbon stocks in forests remain stable (or improve) over time. We also plan to use EAGLECELL, a recyclable, eco-friendly all-paper honeycomb board with 100% fully recyclable paper core and surface papers, for any larger-style printing jobs in the future.

Post-Consumer Recycled Materials

Our accessory team has developed a floor mat made from 100% post-consumer recycled materials, including marine litter. We first launched the floor mat in the 2021 Subaru Crosstrek Sport and now are launching the same mat in our 2024 Crosstrek and Impreza models. We are anticipating a 164,000 a year increase in the production of post-consumer recycled floor mats in Subaru vehicles.

The 2023 Subaru Solterra is our first-ever all-electric vehicle (EV). Designed with our most earth-conscious customers in mind, the all-electric SUV is equipped with symmetrical all-wheel drive, combining sustainability with versatility.