At Subaru, it is our mission to show love and respect to everyone we encounter. Every year, we take actions on our journey to be More Than a Car Company®. Our 2021 Corporate Impact Report highlights the progress, opportunities, and achievements in 2021 that help us live out this goal.
On behalf of Subaru, I want to thank all our colleagues, retailers, and partners for their collaboration and hard work across our business. We are thrilled to invite you to read the stories of our 2021 impact. While some call it “Corporate Social Responsibility,” others “Corporate Citizenship,” or just “Corporate Responsibility,” at Subaru, it’s called our Love Promise. Below are just a few of our highlights. Read beyond the highlights to take a deeper look into our journey to be More Than a Car Company®.
2021 Subaru Brand & Product Awards1
Subaru of America, Inc. received 57 Insurance Institute for Highway Safety Top Safety Pick+ awards through 2021, more than any other brand since 2013.
For the third consecutive year, Subaru was awarded top honors in the J.D. Power 2021 Best Brand Loyalty Awards for a combination of longevity, value, trust, and performance. Subaru earned the highest overall score across both the mass market (non-luxury) and luxury automakers.2
Subaru was named Most Trusted Brand for the seventh consecutive year and Best Overall Brand for the second year in a row. Subaru 2021 Ascent, Outback, and Forester vehicles had the lowest 5-Year Cost to Own in their respective segments.3
Experian Automotive data shows that we are built to last, with 96% of Subaru vehicles sold in the last 10 years still on the road today.4
1Subaru earned these claims in calendar year 2021, awards may have expired.
2For J.D. Power 2019- 2021 award information, visit jdpower.com/awards.
32015-2022 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
4Based on Experian Automotive nonluxury vehicles in operation vs. total new registrations for MY2012-2021 as of December 2021.