Subaru Forrester driving through snow and stream on a mountain.

Our Drive
for Impact


From Jeff Walters, President & COO, and Tadashi ‘Tady’ Yoshida, Chairman & CEO of Subaru of America, Inc.

At Subaru, our commitment to being More Than a Car Company® is at the core of everything we do. This guiding principle expands beyond just selling cars and drives us to create quality products, put safety first, invest in our communities, create a rewarding place to work, and treat all with respect. We are grateful to work with people who genuinely believe life is about giving more than you get. That's being Uniquely Subaru.

In our 2023 Corporate Impact Report, we will share the stories and examples of how we are striving to make the world a better place through our Subaru Love Promise as we aim to create positive change in the areas our team members and vehicle owners care about most.

We are proud of the progress we made in 2023 to strengthen our brand, electrify our product lineup, and grow our positive impact in the communities where Subaru and over 630 retailers live and work. These advancements would not have been possible without our stakeholders and philanthropic partners, whose hard work and dedication to take our company to the next level is what makes Subaru, Subaru. We look forward to continuing to impact the lives of our colleagues, Subaru owners, and community members in the future.

Thank you for joining us on this journey.

Headshot of Tadashi 'Tady' Yoshida

Tadashi 'Tady' Yoshida

Chairman and CEO
Subaru of America, Inc.

Headshot of Jeff Walters

Jeff Walters

President and COO
Subaru of America, Inc.

The Subaru Love Promise®

The Subaru Love Promise is our vision to show love and respect to all people. Together with our employees, retailers, and customers, we are supporting our communities through our five pillars: Subaru Loves to Help, Subaru Loves the Earth, Subaru Loves to Care, Subaru Loves Learning, and Subaru Loves Pets. In the past two decades, Subaru and the Subaru of America Foundation, Inc., have contributed more than $300 million to causes that the Subaru family cares deeply about. Our employees logged our highest volunteer hours ever in 2023, providing 15,064 hours to our community.

Recognition for Who We Are

Forbes Best Brand for Social Impact

Subaru was recognized by Forbes as the #1 automotive brand for social impact.

Civic 50

Subaru was recognized on this list of the 50 most community-minded U.S. companies for the third consecutive year.

Human Rights Campaign Corporate Equality Index

Subaru was recognized for its continuous support of LGBTQ+ employees through fair workplace policies, practices, and benefits.

Axios Corporate Reputation Rankings

Subaru ranked 16th on the 2023 Axios Harris Poll of the top 100 reputable corporate brands in the U.S.

FutureCast TrailBlazer Award

Subaru received the inaugural FutureCast TrailBlazer Award for the heartwarming commercial “A Beautiful Silence,” highlighting the strong connection between our customers and their vehicles and emphasizing the emotional significance of expanding access to the outdoors for all.

National Parks Conservation Award

Subaru was honored by the National Parks Conservation Association (NPCA) with the Centennial Leadership Award for our ongoing commitment and support for the national parks.

Recognition for What We Do

2023 Subaru Brand and Product Awards2


Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013.1

American Customer Satisfaction Index

Subaru has been rated #1 in safety for four years, product quality for three years, and service quality for two years. In 2023, Subaru was also named #1 in overall product and service quality, quality for the price, and lowest complaint rate.3


Experian Automotive Data ranks Subaru as the industry leader in longevity, with 96% of vehicles sold in the last 10 years still on the road today.4


Subaru earned recognition by IntelliChoice for Lowest Ownership Cost in the popular brand category for the second year in a row.

J.D. Power #1 in Customer Satisfaction

Subaru ranked #1 in customer satisfaction in the mass market car segment, according to the J.D. Power CSI Study.

Consumer Reports

Subaru is the 2023 Best Mainstream Automotive Brand according to Consumer Reports.5

  1. Claim applies to U.S.-spec vehicles. Based on research conducted by Subaru of America and Subaru Canada.
  2. Subaru of America, Inc. (Subaru) earned these claims in calendar year 2023; awards may have expired.
  3. Compared to all other measured mass market automotive companies in the 2023 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company’s performance. ACSI® is a registered trademark of ACSI, LLC.
  4. Based on Experian Automotive vehicles in operation vs. total new registrations.
  5. Consumer Reports does not endorse products or services.