Subaru Ascent driving on a mountain highway towards a city.

Recognition for What We Do

We uphold our Love Promise by crafting vehicles that prioritize reliability and safety.

2023 Subaru Brand and Product Awards


Subaru of America, Inc. (Subaru) has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013.1

American Customer Satisfaction Index

Subaru has been rated #1 in safety for four years, product quality for three years, and service quality for two years. In 2023, Subaru was also named #1 in overall product and service quality, quality for the price, and lowest complaint rate.2


Experian Automotive Data ranks Subaru as the industry leader in longevity, with 96% of vehicles sold in the last 10 years still on the road today.3


Subaru earned recognition by IntelliChoice for Lowest Ownership Cost in the popular brand category for the second year in a row.

J.D. Power #1 in Customer Satisfaction

Subaru ranked #1 in customer satisfaction in the mass market car segment, according to a J.D. Power CSI Study.

Consumer Reports

Subaru is the 2023 Best Mainstream Automotive Brand according to Consumer Reports.4

  1. Claim applies to U.S.-spec vehicles. Based on research conducted by Subaru of America and Subaru Canada.
  2. Compared to all other measured mass market automotive companies in the 2023 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. ACSI® is a registered trademark of ACSI, LLC.
  3. Based on Experian Automotive vehicles in operation vs. total new registrations.
  4. Consumer Reports does not endorse products or services.