Two people standing at the open trunk of a car, holding blue boxes containing blankets and smiling.

Subaru Loves to Care®

We should all have a chance to live a healthy life. Subaru of America, Inc. (Subaru) and our retailers believe in showing compassion to those facing critical illness.

The Leukemia
& Lymphoma Society®

Subaru is proud to be the largest automotive donor to The Leukemia & Lymphoma Society (LLS), a global leader in the fight against blood cancers. LLS has invested more than $1.75 billion in scientific research for almost 75 years.

A child holding a blue-heart shaped pillow from Subaru and the LLS.

In 2023, over 630 Subaru retailers delivered more than 51,000 blankets, 10,000 patient care kits, and thousands of messages of hope to patients fighting cancer in hospitals and treatment centers across the U.S. Additionally, 182 retailers opted to support LLS’s Patient Aid Program by providing financial relief to blood cancer patients to offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, and more. Our support of the blanket program and the LLS Patient Aid Program has impacted nearly 300,000 cancer patients cumulatively since we partnered with LLS in 2016.

630 Subaru retailers delivered

51,000 blankets

A adult helps a child attach a
'Message of Hope' card to a blanket they are giving out.

10,000 care kits

and thousands of messages of hope

to patients fighting cancer

Fearless 43 at Subaru Park

Every day, 43 children are diagnosed with a form of cancer, according to St. Jude Children’s Research Hospital®. Subaru believes in helping those who need it most, which is why we have partnered with the Philadelphia Union, a proud member of Major League Soccer’s Kick Childhood Cancer initiative. This program continues the Union’s Fearless 43 campaign, which aims to create special moments for children and their families impacted by cancer. In 2023, Subaru supported 57 families with children battling cancer by helping them have an unforgettable experience at Subaru Park. This included field seats for matches and a movie night where each child received a stuffed golden retriever plush and a blanket.

Two children standing beside a mascot on a soccer stadium.