The Subaru Share the Love® Event

15 Years Of Impact

We celebrated the 15th year of the annual Share the Love event, which highlights our commitment to be More Than a Car Company. We donated $250 for each new Subaru vehicle purchased or leased at participating retailers. New Subaru owners can choose which charity their donations will go to. They have the option of choosing between one of four national charities and the 800 local charities in our retailers’ hometowns. Over the past 15 years we’ve been able to donate more than $256 million to national and hometown charities.

Our 2022 Share the Love kick-off volunteer event also brought together over 350 Subaru volunteers to support a variety of projects for non-profits. These activities supported families, children, and senior citizens facing health and food insecurity, along with several environmental non-profits supporting increasing access to nature. See the Our People section of the report for further information on Subaru volunteering.

More information on our non-profit impact is below:


Subaru is the largest corporate donor to the American Society for the Prevention of Cruelty to Animals® and has supported more than 116,000 animals nationwide.

Subaru is a close ally of the ASPCA, which provides lifesaving protection and care to animals in need. The ASPCA has been a leading voice for animals for the last 150 years, including rescuing animals from abuse and neglect, introducing and reinforcing more humane legislation, and supporting animal shelters across the country. The Subaru Share the Love event, in partnership with the ASPCA, has helped support more than 116,000 animals in all corners of the U.S.


Subaru is the largest automotive donor to Make-A-Wish and helped grant more than 3,300 children’s life-changing wishes.

Subaru believes in the power of transforming the lives of everyone, especially children. That’s why we have partnered with Make-A-Wish to help kids and their families believe in better days ahead. With support from the Subaru Share the Love Event, Make-A-Wish has granted more than 3,300 life changing wishes to children facing critical illnesses.

Meals On Wheels America®

Subaru is the largest automotive donor to Meals on Wheels America and has donated and delivered more than 4.3 million meals to America’s seniors.

Subaru believes in supporting our seniors and has partnered with Meals on Wheels America to help fight hunger and isolation among seniors across the country. With support from the Subaru Share the Love Event, Meals on Wheels has helped deliver more than 4.3 million meals and friendly visits to American seniors. Additionally, Subaru conducted a Share the Love event in 2022 at the Los Angeles Auto Show that benefited six Meals on Wheels programs in the Los Angeles area.

600+ Meals

were packaged on site, at the Lost Angeles Auto Show.

900 Meals

additionally were packaged by local Meals on Wheels staff and volunteers.

National Park Foundation

Subaru is the largest corporate donor to the National Park Foundation and has helped protect more than 400 national parks. By sharing our zero-landfill expertise, we’ve also helped national parks recycle and compost nearly 17 million pounds of waste through the Don’t Feed the Landfills initiative.

Through the Subaru Share the Love Event, the National Park Foundation, in partnership with the National Park Service, is able to increase engagement across our National Park System and provide critical funding to programs and projects that help protect America’s more than 400 national parks.

To help protect the parks for future generations of visitors, we’ve also supported the Don’t Feed the Landfills initiative to help better educate visitors about the amount of waste in our national parks and what they can do to help.

Over 22.4 million pounds of waste that would have otherwise been landfilled has been recycled or composted at Denali, Grand Teton, and Yosemite National Parks since 2015. That’s equivalent to 607 fully loaded, large dump trucks.

Through the National Park Foundation’s Outdoor Exploration initiative and ParkVentures grants, Subaru is also helping more people create life-long relationships with the outdoors, especially among communities that have been historically excluded from parks. In 2022, with support from Subaru of America, the National Park Foundation’s Park Ventures program supported 55+ organizations’ efforts to connect more people to meaningful experiences in national parks across the country.

To learn more about our sustainability work in our national parks, see Subaru Loves the Earth.