Subaru Love Promise®
Through our Love Promise Community Commitment, we focus on five pillars of impact: Subaru Loves to Care, Subaru Loves the Earth, Subaru Loves to Help, Subaru Loves Learning, and Subaru Loves Pets.
Welcome
Jeff Walters, President and COO, and Tadashi ‘Tady’ Yoshida, Chairman and CEO of Subaru of America, Inc.
At Subaru, we are proud to continue our efforts to be More Than a Car Company®. Our mission goes beyond just selling cars. It means coming together as a winning team to treat all with respect, create quality products, put safety first, invest in our communities, and create a rewarding place to work. Our 2022 Corporate Impact Report will tell the stories of how we strive to make the world a better place. We call this the Subaru Love Promise.
As Subaru continues growing as a company, we are honored to be taking on new roles furthering this meaningful work. We would not be where we are today without the dedication of Tom Doll over the last 40+ years, who stepped down as President and CEO in April of 2023. His vision for the Subaru brand and all of those who come in contact with it was a driving force for our Subaru Love Promise. He has impacted the lives of countless colleagues, Subaru owners, and community members.
Throughout this report, you will read about how we are committed to living our Love Promise and supporting our retailers in being More Than a Car Dealer. Thank you for joining us on this journey.
Jeff Walters
President and COO
Subaru of America, Inc.
Tadashi "Tady" Yoshida
Chairman and CEO
Subaru of America, Inc.
2022 Highlights
Safety and Quality
Safety is our top priority. We achieved Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ for every model available in 2022.
Action on Environment
Our goal is to electrify 100% of our vehicles by the first half of the 2030s. We’ve made progress with our first fully electric vehicle, the Subaru Solterra, achieving our goal to sell all available Solterras.
Diversity, Equity, Inclusion and Belonging
We are focused on making investments in three key areas within Subaru: Careers, Community, and Culture. We support each other and ensure leadership engagement in our efforts through our new Diversity, Equity, Inclusion, and Belonging Council.
The Subaru Love Promise®
The Subaru Love Promise is our commitment to show love and respect to everyone who interacts with us. Together with our employees, retailers, and customers, we’re making our communities better through our five pillars: Subaru Loves to Help, Subaru Loves the Earth, Subaru to Care, Subaru Loves Learning and Subaru Loves Pets. Over the past 20 years, SOA and the SOA Foundation have donated more than $270 million to causes the Subaru family cares about, and its employees have logged nearly 78,000 volunteer hours, including over 10,000 hours in 2022.
Recognition for Who We Are
Civic 50
For the second consecutive year, Subaru was recognized on this list of the 50 most community-minded U.S. companies.
Human Rights Campaign Corporate Equality Index
Subaru received 100% on the Corporate Equality Index for the sixth year running, for supporting LGBTQ+ employees with equitable workplace policies, practices, and benefits.
Benevity Corporate Goodness Award
Subaru was recognized with a NewB Award for our transformative approach to community engagement.
Axios Corporate Reputation Rankings
Subaru was recognized as #20 on the list of the 100 most trusted U.S.-based companies, based on rankings by more than 40,000 Americans in 2022.
Recognition For What We Do
2022 Subaru Brand & Product Awards1
IIHS TOP SAFETY PICK+
Subaru has earned more IIHS Top Safety Pick awards than any other brand since 20132. In 2022, every model received a Top Safety Pick or Top Safety Pick+ award from IIHS.
American Customer Satisfaction Index
Subaru has been rated #1 in safety for three years in a row.3
IIHS Superior Front Crash Prevention
Subaru 2023 Ascent, 2023 BRZ, 2023 Crosstrek and 2023 Crosstrek Hybrid, 2023 Forester, 2023 Impreza, 2023 Legacy, 2023 Outback, and 2023 Solterra.
IntelliChoice
Subaru earned recognition by IntelliChoice for Lowest Ownership Cost in the popular brand category. Subaru Crosstrek is an IntelliChoice SmartChoice winner for Excellent Value, Highest Retained Value, and Lowest Ownership Cost.4
U.S News & World Report
The Subaru Forester and Ascent were named the 2022 Best New SUV for Teens in their respective segments.5
Experian
Experian Automotive Data ranks Subaru as the industry leader for vehicle longevity, with 96% of Subaru vehicles sold in the last 10 years still on the road today.6
- Subaru earned these claims in calendar year 2022; awards may have expired.
- Claim applies to U.S.-spec vehicles. Based on research conducted by Subaru of America and Subaru Canada.
- Compared to all other measured mass market automotive companies in the 2022 American Customer Satisfaction Index (ACSI) surveys of customers rating their own automotive company’s performance. ACSI® is a registered trademark of ACSI, LLC.
- 2022 IntelliChoice 5-Year Cost of Ownership Study© 2022 MOTOR TREND GROUP, LLC.
- For SUVs $30K–45K. Read more in the Subaru media center.
- Based on Experian Automotive vehicles in operation vs. total new registrations.